With Apple’s are the most expensive smartphones in the marketplace nowadays and iPhones being not so cheap, we’re sure some are wondering how on earth is Apple likely to live in emerging markets like India? It turns out that there was nothing to worry about as Apple seems to be doing just fine.
Based on the latest numbers, it seems that Apple has managed to catch 66% of premium smartphone sales in the United States. This implies that more than half the premium smartphone sales in India have gone to Apple. The firm’s Samsung, fiercest and closest competitor, just managed 23%, while Google only accounted for 10%, as well as the remaining 1% is credited to other brands.
Apple has seen this coming as back in October throughout the business’s earnings call, CEO Tim Cook told analysts, “Our iPhone sales in India were up over 50 percent in fiscal 2016 compared to the preceding year, and we believe we’re just starting to scratch the surface of this large and growing marketplace chance.”
He also added, “The the fact is there’s going to be plenty of people of the middle class that will need a smartphone and a lot of folks there, and I think we can compete nicely for some percentage of those.”