It will also keep working at temperatures as low as -10°C, making it as appealing to climbers as divers. In terms of imaging specs, it's got a 16.4-megapixel sensor, a decent optical zoom and can shoot full HD at 60 frames per second and has a dedicated slow-motion setting too. It is WiFi enabled for fast image and video transfer, and this connectivity means that it can also be used with a remote control app. And at $229.95 when it goes on sale in February, it's cheaper than a host of flagship smartphones and a lot more robust too.
Photography has never played a greater role in consumers' lives. According to Deloitte, this year some 2 trillion photos will be shared and transferred via the web. However, 90 per cent of them will have been taken with a smartphone rather than a dedicated digital camera of any kind.