It is undoubtedly powerful, although it is not the most thrilling heist in the world. Police in New York reported that a pair of burglars managed to steal 19 iPhones from an Apple Store by simply dressing like workers last week. Based on DNAinfo, a burglar "dressed similarly" to Apple's own workers walked into the electronic equipment repair room of a SoHo store on June 1st. He caught the iPhones — worth $16,130 — and handed them around to an accomplice who hid them under his shirt. The pair subsequently walked out the shop.
The robbers presumably had more on their side than merely the correct garments (you'd should know the layout of a store to confidently walk around to the spare iPhones), but it's not the first time Apple has been hit with this ruse. In March, the New York Post reported that burglars robbed one Upper West Side Apple Store in a matter of weeks using the same trick.
THIEVES REACH PRECISELY THE SAME SHOP TWICE
Three offenders, including "a girl disguised as an Apple worker," stole eight cellphones in the shop on February 16th, while a male accomplice distracted the store's real workers. Afterward, on March 22nd, another threesome (it's not clear if they were the same gang), managed to steal 59 iPhones worth some $44,000 using the same ploy. That time, a man dressed as the devices were caught by an Apple Store worker before passing them to some female accomplice in the bathroom. A third acted as a lookout.
The kicker is that this special Apple Store can be used as a training place by the company. Occasionally, great branding can get the better of you.