Taking potshots Flipkart CEO Binny Bansal has said selling memberships, hing and churan don't make up real sales.

Taking potshots Flipkart CEO Binny Bansal has said selling memberships, hing and churan don't make up real sales.

“We failed to sell detergent, ‘hing,' ‘churan’, products of daily -need and memberships that are virtual. We sold products that people love to buy during the holiday season like LED, smartphones, and clothes,” Bansal told HT.

The week-long sale has just closed and the large three- Flipkart, Amazon, and Snapdeal - have promised to have posted stupendous sales functionality over the previous year.

Keeping its lead, Flipkart alone sold 13 million goods. Amazon was a close number two with 15 million merchandises, which included hing, churan, and daily needs, in addition to its Prime membership. Snapdeal sold around 11 million units.

Based on Bangalore-based consultancy company Red Seers, e-tailers sold $1.2 billion worth of goods so far. Amazon’s numbers were unavailable.

Read | Flipkart-owned Myntra acquires trend and lifestyle website Jabong

The truth is, based on Bansal, Flipkart has also sold more smartphones – 2.5 million during the five-day sale – than what is sold in the state in a week. It sold more LEDs during the period than what typically gets sold in the country in 45 days. “We crossed our internal goal by 40%.”.

The business’s inner computations also reveal that 95% of goods sold on Flipkart were above the selling price of Rs 300. Than Rs 50,000. Customers shopped for more around 100,000

But it wasn’t simple for India’s biggest e-tailer.

The Jeff Bezos-led firm has already poured into India in $5 billion.

Amazon has a larger war chest and more money to offer more reductions to consumers. But Bansal says Flipkart used the six-month slow down period before the festival sales to enlarge its reach to smaller towns. “We enlarged out reach to the most distant towns… We sold mid-to-low value products we have not seen before, ” he said.

More people from smaller towns shopped online than before.

The festival season, which goes up to Christmas, is far from over, and Bansal has more strategies. “ You might find more initiations as we penetrate deeper into the nation,” he said.

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