Taking potshots Flipkart CEO Binny Bansal has said selling memberships, hing and churan don't make up real sales.
“We failed to sell detergent, ‘hing,' ‘churan’, products of daily -need and memberships that are virtual. We sold products that people love to buy during the holiday season like LED, smartphones, and clothes,” Bansal told HT.
The week-long sale has just closed and the large three- Flipkart, Amazon, and Snapdeal - have promised to have posted stupendous sales functionality over the previous year.
Keeping its lead, Flipkart alone sold 13 million goods. Amazon was a close number two with 15 million merchandises, which included hing, churan, and daily needs, in addition to its Prime membership. Snapdeal sold around 11 million units.
Based on Bangalore-based consultancy company Red Seers, e-tailers sold $1.2 billion worth of goods so far. Amazon’s numbers were unavailable.
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The truth is, based on Bansal, Flipkart has also sold more smartphones – 2.5 million during the five-day sale – than what is sold in the state in a week. It sold more LEDs during the period than what typically gets sold in the country in 45 days. “We crossed our internal goal by 40%.”.
The business’s inner computations also reveal that 95% of goods sold on Flipkart were above the selling price of Rs 300. Than Rs 50,000. Customers shopped for more around 100,000
But it wasn’t simple for India’s biggest e-tailer.
The Jeff Bezos-led firm has already poured into India in $5 billion.
Amazon has a larger war chest and more money to offer more reductions to consumers. But Bansal says Flipkart used the six-month slow down period before the festival sales to enlarge its reach to smaller towns. “We enlarged out reach to the most distant towns… We sold mid-to-low value products we have not seen before, ” he said.
More people from smaller towns shopped online than before.
The festival season, which goes up to Christmas, is far from over, and Bansal has more strategies. “ You might find more initiations as we penetrate deeper into the nation,” he said.