Reserve Bank of Indian web traffic increased 14X
Among the millions who've been affected by India’s surprise announcement to invalidate much of its cash can be the country's central bank, the Reserve Bank of India (RBI).<br /> <br /> <br /> <br />
Among the millions who've been affected by India’s surprise announcement to invalidate much of its cash can be the country's central bank, the Reserve Bank of India (RBI).
Following the announcement on Nov. 8, the RBI web site became unresponsive to millions while only crashing for the remainder of us. Based on web analytics company SimilarWeb, the RBI web site was hit with 14 times more traffic than normal the day following the statement
Indians thronged to the central bank's site to get more information regarding the surprise statements Prime Minister Narendra Modi made at a televised address Nov. 8 evening. The announcement captured the media by surprise and details were hard to come by in the first 24 hours even some media reports and as confusion reigned supreme with rumors flooding WhatsApp groups. The RBI website was one of the few reliable sources for verified information.
"The bounce rate wasn't affected by the announcement, so if the website crashed it was probably only for a brief time," Ariel Rosenstein, Senior Marketing Director at SimilarWeb told Mashable India.
To ensure the RBI web site isn’t hit with DDoS attacks (a common internet security attack wherein a server is sent heaps of fake requests, compelling it to exhaust all its resources and eventually go down), CloudFlare, the content delivery network for RBI, has implemented captcha on the site. This compels all the visitors (any supposed request) to the site to authenticate themselves first before entering.
Matthew Prince, Co founder & CEO of CloudFlare, declined to comment, noting that their policy is to not comment on customers.
The RBI website continues to observe a lot more traffic than pre -demonetization days as the government continues to tweak rules.